Running a marketing agency pitch

18 Nov

Life’s a pitch

I’ve spent the majority of my career aiming to be invited to join agency pitch lists. In addition, I’ve been responsible for managing the pitch process, from the point of meeting prospective clients, to extracting all the information needed and producing the pitch brief; to presenting the agency pitch alongside colleagues. I’ve done countless pitches, covering a wide selection of brands, industries, and marketing disciplines.  With all this in mind, I decided to write a short ebook guide for those brand owners and marketers who might like an agency-side view of how best to manage an agency pitch. The first part of which has been published on the digital marketing portal, Smartinsights.com (the remaining parts will follow in the coming months). It’s a comprehensive guide to the entire agency pitch process – from agency selection, to writing a decent brief, to selecting the right agency.  I hope you find it useful.  Download here…

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