Archive | April, 2013 brand feature

4 Apr

I recently wrote a piece for on the importance of feedback for brands (wonder how long it’ll be before someone comments how ‘pants’ the piece is…).

martin o'toole lingerie insight retail branding feature

3 Apr

Proof they’ll print anything these days…

Here’s a recent piece I did for Womenswear Buyer, Menswear Buyer, and Footwear & Fashion Extras magazines, on the importance of brand for independent fashion retailers.

martin o'toole branding

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