Archive | April, 2013

Lingerieinsight.com brand feature

4 Apr

I recently wrote a piece for Lingerieinsight.com on the importance of feedback for brands (wonder how long it’ll be before someone comments how ‘pants’ the piece is…).

martin o'toole lingerie insight

Womenswearbuyer.com retail branding feature

3 Apr

Proof they’ll print anything these days…

Here’s a recent piece I did for Womenswear Buyer, Menswear Buyer, and Footwear & Fashion Extras magazines, on the importance of brand for independent fashion retailers.

martin o'toole branding

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