About me

martin o'toole branding

I’ve spent circa 20 years in marketing and media. In my first job (in the world of press advertising) they used to make all the pages on
boards. When I first worked in creative agencies, we had ‘New Media’ departments, made up of two or three people.

Most of my career has been directly associated with business development and revenue generation within the integrated marketing agency sector. The thoughts and observations in this site are really my on-going consideration of where brand fits within the digital sphere – along with the odd hint and tip on creative and marketing agency practices.

Dislike, disregard, or engage and comment. Hopefully you’ll find at least something I wrote on here of interest…

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